The demand for whitening treatment shows no sign of abating. Patients request whitening for a variety of reasons – to remove staining, to boost confidence or to look good for a special occasion. In the age of the selfie and social media, the constant pressure to look good is encouraging more and more people to find ways of improving their appearance, and the whole dental team needs to be trained and ready to satisfy this demand.
Whitening patients of all ages are looking for effective results and a whitening treatment that suits their lifestyle. Branching out into whitening is turning out to be a profitable move for many high street dentists, including NHS dentists.
The legalities of whitening
As with the introduction of any new treatment, the whole dental team needs the appropriate training to provide and promote the benefits of whitening. They need to understand they are in a unique position as under European law whitening can only be carried out by a dentist or other regulated dental health professional, such as a dental hygienist or therapist working under the prescription of a dentist.
Anyone else offering tooth whitening, such as hairdressers or beauticians, are breaking the law and lack adequate training and knowledge. This could result in permanent damage to patients’ teeth and gums.
SDI are committed to offering dental team training opportunities on how to use our pola whitening products safely and effectively. This includes customised promotional materials, including posters, leaflets, stickers and bags to be displayed prominently in reception and treatment rooms explaining the facts and benefits of tooth whitening so patients can make an informed choice.
We offer in-practice product demonstrations and FREE ‘Lunch & Learn’ sessions, worth 1 hour of verifiable CPD, where our highly-trained representatives provide effective training to ensure the whole team is confident enough to recommend and deliver the most suitable whitening option to each patient to achieve a whiter, brighter smile.
With the most appropriate dental team training and the right system in place, whitening with pola can become one of best ways of building an increased range of treatment options, attracting and retaining more patients and generating a more profitable practice.