EVERYBODY'S DIFFERENT

So give your patients a choice!

At SDI, we constantly monitor patient trends and look to seek out the opinions of dental professionals to make sure we are answering the needs of both. Take a closer look at our recent articles and case studies to find out why choice, effectiveness and ease of use are so high on our priority list.

Educating patients about illegal tooth whitening is important to avoid harm Articles
September 13, 2019

The Rights and Wrongs of Whitening

Michael Farrow, SDI European Sales Manager says dental practices have a duty to raise patient awareness of illegal tooth whitening procedures.   Warnings about the potentially life-changing health risks of illegal tooth whitening treatments have…
choice in teeth whitening Articles
September 11, 2019

The Power of Choice in Teeth Whitening

In a time when expressing one’s individuality through personal choice is more important than ever it makes sense to partner with a whitening brand that has a range of options to suit all of your…
smiling woman and friends Articles
February 28, 2019

How pola makes whitening faster than ever

Tooth whitening is arguably one of few treatments in dentistry that has captured the public interest. In the age of a whiter, brighter smile is increasingly being considered a necessity – and today’s patients don’t…
teeth whitening patient smiling Articles
February 28, 2019

Day or night whitening – which is best for your patient?

If you have recommended one of pola’s take-home whitening kits for your patient, the next step is choosing which teeth whitening system – poladay or polanight – is going to work best for them. Here,…
dental team training in SDI pola whitening Articles
February 28, 2019

Dental team training in whitening

The demand for whitening treatment shows no sign of abating. Patients request whitening for a variety of reasons - to remove staining, to boost confidence or to look good for a special occasion. In the…
family at the dentists Articles
February 28, 2019

Whitening treatment for all

Dr Surby Matharoo BDS is Principal Dentist at Bridge Dental Practice in Leamington Spa Running a busy mixed practice, with around 70% of my patients being NHS, I’m keen to offer all my patients the…
patient receiving tooth whitening treatment Articles
February 28, 2019

Using dental practice marketing to build your whitening business

Branching out into whitening is turning out to be a profitable move for many high street dentists, including NHS dentists. As the demand for cosmetic treatments continues to increase, it’s essential to use dental practice…
tooth sensitivity when whitening Articles
February 28, 2019

Tooth bleaching and sensitivity: find the solution with pola

Sensitivity is a common concern among patients who are considering professional tooth bleaching – but with pola’s modern range of whitening solutions, it’s easier than ever for clinicians to put their patients’ minds at rest.…
smiling tooth whitening patient Articles
February 28, 2019

How paint-on whitening meets patient demand

Social media, YouTube and today’s culture of life hacks and quick fixes mean that patients are, for better or worse, more informed than ever before about tooth whitening – and have high expectations of achieving…
smiling women Articles
February 28, 2019

Growing your tooth whitening business

It may seem a strange question, but do your patients actually know if you offer tooth whitening in your practice? Whitening is a marketing tool that can help to grow your practice, increase revenue and…
before and after tooth whitening comparison photo Articles
February 28, 2019

Why pola’s tooth whitening solutions are best for patient choice

Once upon a time, tooth whitening was the sole preserve of the dentist’s chair – but not anymore. In a world of abundant choice, patients are free to use their knowledge and lifestyle demands to…
woman reading about tooth whitening kits on smartphone Articles
February 28, 2019

Tooth whitening kits: be aware of MLM marketing

If you’re a Facebook, Twitter or Instagram user then it’s likely that you have a “friend” or “follower” that has jumped aboard the MLM (multi-level marketing) wagon - also referred to as a pyramid scheme…
tooth whitening systems and the law Articles
February 28, 2019

Tooth whitening systems: the law

Professional tooth whitening is booming. Celebrity culture has contributed to the explosion in the popularity of tooth whitening systems. But while this is an opportunity for many practices Michael Farrow, SDI European Sales Manager, says…
In-office teeth whitening Articles
February 28, 2019

Need results fast? Choose in-office teeth whitening

Different patients have different requirements, especially when it comes to elective treatments such as teeth whitening. When your patient wants results fast, they need in-office teeth whitening. Unlike home whitening kits, in-office whitening treatment offers…
friends smiling for a selfie Articles
February 28, 2019

How quick is quick teeth whitening?

Today’s patients are busy people and professional whitening systems not only have to be safe, effective and pain-free, they need to accommodate their hectic lifestyles - fitting into their schedule whilst not breaking the bank!…
closeup of dental exam in mouth Articles
February 28, 2019

Consider your patients as consumers

The explosion of consumer choice has reverberated in many areas of dentistry, especially in cosmetic dentistry and more specifically, professional tooth whitening. Unlike other more invasive treatments, professional tooth whitening is where patients can really…
patient flossing in mirror Articles
January 11, 2019

How to offer whitening to suit every patient and build your practice

As the demand for tooth whitening continues to rise, Michael Farrow, SDI European Sales Manager, discusses the many different whitening options available and how adding a whitening offering for all in your practice can increase…
smiling young friends Articles
January 11, 2019

Considering convenience

A look at how the whitening procedure itself could be just as important as the results. For clinicians to be able to effectively tap into the burgeoning demand of the £40 million tooth whitening market,…