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So give your patients a choice!

At SDI, we constantly monitor patient trends and look to seek out the opinions of dental professionals to make sure we are answering the needs of both. Take a closer look at our recent articles and case studies to find out why choice, effectiveness and ease of use are so high on our priority list.

March 14, 2023

Why Pola Light is the definitive answer to effective at-home teeth whitening

Mike Farrow explains how SDI Pola Light uses the latest advancements to create safe, effective at-home teeth whitening using LED technology Teeth whitening is a global market that continues to grow at a pace. With…
January 17, 2023

Seeing the light

Dr Linda Greenwall - Specialist in restorative dentistry and prosthodontics Linda Greenwall explains why SDI’s LED light technology is leading the way for professional at-home whitening. In a highly competitive whitening market, it takes a…
A big Pola smileArticles
June 20, 2022

Why wait when you can straighten and whiten your teeth together?

Gone are the days of waiting to whiten your teeth after orthodontic treatment. New Pola for Aligners enables you to do both at the same time. With a global market set to grow by 45%…
April 19, 2022

A real turnaround in whitening treatment

If you think you’ve heard everything about tooth whitening treatment, you may need to think again The Probe has covered every aspect relating to tooth whitening treatment over the years. New whitening systems continue to…
July 8, 2021

Here comes summer!

The weather may not always play ball but summer is finally here. Although things aren’t exactly back to ‘normal’ (whatever that is), after a year like no other we’re seeing businesses, offices and venues reopen,…
June 22, 2021

The dangers of illegal tooth whitening

Jayne Cahill considers why it’s as important as ever to keep patients safe from the illegal tooth whitening kits available online. A recent investigation by the consumer group Which? into the safety of some home…
May 12, 2021

Lighting the way for at-home whitening

Linda Greenwall talks about a new at-home whitening system using LED light technology Do you think that professional tooth whitening treatment has reached a point where nothing much surprises you anymore? Well, maybe it’s time…
April 20, 2021

Lighten up your whitening!

After the year we’ve had, we could all do with a bit of fun! So says Linda Greenwall, international lecturer and world authority on tooth whitening. And we think most people would agree with her.…
Dr Linda GreenwallArticles
March 24, 2021

Shedding new light on whitening

Linda Greenwall looks at a new advanced at-home whitening system with LED technology. In a world strongly influenced by social media and celebrity culture, at-home tooth whitening and maintenance is experiencing a boom, and fast…
January 27, 2021

Pola Light

An advanced take-home whitening system, Pola Light delivers a fast-acting whitening formula in a portable mouthpiece using LED light technology. In normal times, most patients would jump at the opportunity to receive fast and convenient…
Dr Ben Atkins BDSArticles
June 11, 2020

Low risk procedures

Plan and prepare Ben Atkins BDS, President of the Oral Health Foundation, explains how the profession can get back to dentistry with the help of strict processes and low risk procedures. When I owned my…
April 1, 2020

Discover the feel-good factor of whitening

Dr Paul Hooi, Practice Principal at Anne’s Lane Dental, explores how offering SDI's pola teeth whitening system can benefit a dental practice.
Photo by Boossakol Kiatphaibool on Reshot - woman smiling with white teethNews
November 18, 2019

How DO you decide which teeth whitening system is best?

We explore what to look for in a teeth whitening system that will deliver the best results for both you and your patients.
using word of mouth to boost your teeth whitening businessArticles
October 30, 2019

Never underestimate the power of word of mouth recommendations for your whitening business

Dr Donna Mills of the Practice @ Willington explains how she uses the results she achieves to grow her teeth whitening business.
hypersensitivity following tooth whiteningArticles
October 14, 2019

Avoiding the problem of sensitive teeth after whitening

The issue of sensitive teeth after whitening is a common problem amongst patients. Teeth and gums can become sensitive during or after whitening treatment due to the perfectly safe chemical and thermal changes that occur…
Educating patients about illegal tooth whitening is important to avoid harmArticles
September 13, 2019

The Rights and Wrongs of Whitening

Michael Farrow, SDI European Sales Manager says dental practices have a duty to raise patient awareness of illegal tooth whitening procedures.   Warnings about the potentially life-changing health risks of illegal tooth whitening treatments have…
choice in teeth whiteningArticles
September 11, 2019

The Power of Choice in Teeth Whitening

In a time when expressing one’s individuality through personal choice is more important than ever it makes sense to partner with a whitening brand that has a range of options to suit all of your…
smiling woman and friendsArticles
February 28, 2019

How pola makes whitening faster than ever

Tooth whitening is arguably one of few treatments in dentistry that has captured the public interest. In the age of a whiter, brighter smile is increasingly being considered a necessity – and today’s patients don’t…
teeth whitening patient smilingArticles
February 28, 2019

Day or night whitening – which is best for your patient?

If you have recommended one of pola’s take-home whitening kits for your patient, the next step is choosing which teeth whitening system – poladay or polanight – is going to work best for them. Here,…
dental team training in SDI pola whiteningArticles
February 28, 2019

Dental team training in whitening

The demand for whitening treatment shows no sign of abating. Patients request whitening for a variety of reasons - to remove staining, to boost confidence or to look good for a special occasion. In the…
family at the dentistsArticles
February 28, 2019

Whitening treatment for all

Dr Surby Matharoo BDS is Principal Dentist at Bridge Dental Practice in Leamington Spa Running a busy mixed practice, with around 70% of my patients being NHS, I’m keen to offer all my patients the…
patient receiving tooth whitening treatmentArticles
February 28, 2019

Using dental practice marketing to build your whitening business

Branching out into whitening is turning out to be a profitable move for many high street dentists, including NHS dentists. As the demand for cosmetic treatments continues to increase, it’s essential to use dental practice…
tooth sensitivity when whiteningArticles
February 28, 2019

Tooth bleaching and sensitivity: find the solution with pola

Sensitivity is a common concern among patients who are considering professional tooth bleaching – but with pola’s modern range of whitening solutions, it’s easier than ever for clinicians to put their patients’ minds at rest.…
smiling tooth whitening patientArticles
February 28, 2019

How paint-on whitening meets patient demand

Social media, YouTube and today’s culture of life hacks and quick fixes mean that patients are, for better or worse, more informed than ever before about tooth whitening – and have high expectations of achieving…
smiling womenArticles
February 28, 2019

Growing your tooth whitening business

It may seem a strange question, but do your patients actually know if you offer tooth whitening in your practice? Whitening is a marketing tool that can help to grow your practice, increase revenue and…
before and after tooth whitening comparison photoArticles
February 28, 2019

Why pola’s tooth whitening solutions are best for patient choice

Once upon a time, tooth whitening was the sole preserve of the dentist’s chair – but not anymore. In a world of abundant choice, patients are free to use their knowledge and lifestyle demands to…
woman reading about tooth whitening kits on smartphoneArticles
February 28, 2019

Tooth whitening kits: be aware of MLM marketing

If you’re a Facebook, Twitter or Instagram user then it’s likely that you have a “friend” or “follower” that has jumped aboard the MLM (multi-level marketing) wagon - also referred to as a pyramid scheme…
tooth whitening systems and the lawArticles
February 28, 2019

Tooth whitening systems: the law

Professional tooth whitening is booming. Celebrity culture has contributed to the explosion in the popularity of tooth whitening systems. But while this is an opportunity for many practices Michael Farrow, SDI European Sales Manager, says…
In-office teeth whiteningArticles
February 28, 2019

Need results fast? Choose in-office teeth whitening

Different patients have different requirements, especially when it comes to elective treatments such as teeth whitening. When your patient wants results fast, they need in-office teeth whitening. Unlike home whitening kits, in-office whitening treatment offers…
friends smiling for a selfieArticles
February 28, 2019

How quick is quick teeth whitening?

Today’s patients are busy people and professional whitening systems not only have to be safe, effective and pain-free, they need to accommodate their hectic lifestyles - fitting into their schedule whilst not breaking the bank!…
closeup of dental exam in mouthArticles
February 28, 2019

Consider your patients as consumers

The explosion of consumer choice has reverberated in many areas of dentistry, especially in cosmetic dentistry and more specifically, professional tooth whitening. Unlike other more invasive treatments, professional tooth whitening is where patients can really…
patient flossing in mirrorArticles
January 11, 2019

How to offer whitening to suit every patient and build your practice

As the demand for tooth whitening continues to rise, Michael Farrow, SDI European Sales Manager, discusses the many different whitening options available and how adding a whitening offering for all in your practice can increase…
smiling young friendsArticles
January 11, 2019

Considering convenience

A look at how the whitening procedure itself could be just as important as the results. For clinicians to be able to effectively tap into the burgeoning demand of the £40 million tooth whitening market,…