Dr Donna Mills is Principal Dentist and founder of The Practice @ Willington.
When it comes to marketing the services of a dental practice, and especially when it comes to tooth whitening, never underestimate the power of word of mouth recommendations.
For me, one of the most successful ways to grow my practice’s whitening business has been to let results speak for themselves. It’s simple, yet highly effective.
By taking your results and expanding the reach of your word of mouth recommendations using social media, you can associate your practice with success on a far larger scale and get noticed by many more people than was previously possible.
In fact word of mouth recommendations are probably our biggest route to repeat business.
Since 2010 I’ve used SDI’s pola whitening system for hundreds of whitening treatments and smile makeovers. I’ve discovered that nothing beats pola’s reliability when it comes to offering patients a treatment that not only meets, but exceeds their expectations.
I have complete confidence in the pola system and that reassures my patients. I trust the product 100%, it’s cost-effective – and it works.
Get the message across
Making full use of word of mouth recommendations is a matter of getting the right message across and showing people the great results they can get from the right whitening system, be that in the dental chair or in the comfort of their own home.
New products come and go all the time, but I’ve learned the importance of having a long-term relationship with a product you can rely on to do the job every time. The simpler it is for patients to use, the more likely they’ll see treatment through to the end – great end results you can then use to market and grow your practice.
pola whitening for all
pola has whitening products to suit all kinds of different lifestyles. Our practice offers ‘at home’ treatments and I’ve never found anyone who can’t fit this into their day or night routine.
What I also love about pola is:
- pola gives patients more control of their treatment
- partnering long-term with a trusted brand makes the most financial sense
- I know with pola the treatment is safe
- pola easily gives the results patients expect
- with the right follow-up care results can last for a considerable time
Market yourself and grow
We are currently seeing substantial growth in the whitening market, especially with the huge impact of social media. Now’s the chance to harness the opportunities that come with this to ensure patients understand the importance of having whitening treatments done professionally and legally only by a dentist using a safe and proven system.
By using the marketing opportunities of whitening, and especially by encouraging more word of mouth recommendations, I can only see whitening treatments continue to grow and become even more important to the business side of any dental practice.
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