Dr Surby Matharoo BDS is Principal Dentist at Bridge Dental Practice in Leamington Spa
Running a busy mixed practice, with around 70% of my patients being NHS, I’m keen to offer all my patients the best treatment options when it comes to their oral care. This includes the best in cosmetic and whitening treatments they may not be aware of and/or those not currently available under the NHS.
Cosmetic dental treatments are now something patients are actively seeking out for themselves. This is good news for the dental profession, but patients still need to be kept fully informed about the right treatment for them and with whitening treatment, it’s essential they’re aware that this can only be performed by a dentist or GDC-registered dental professional on the prescription of a dentist.
We offer tooth whitening as a private treatment, but many of our NHS patients had not realised that tooth whitening is available until they spotted the posters and in-practice marketing, so it’s an added bonus when they decide to take up whitening treatment with us. Actively promoting whitening in this way allows patients to make an informed choice and can become a secret weapon in building a great range of treatment options, attracting more patients and generating a more profitable practice.
In my opinion, professionally dispensed take-home whitening treatments produce the most effective and long-term results. Patients can choose to whiten their teeth by day or by night using custom-made bleaching trays, all from the comfort of their own home. Alternatively, they can opt for a 45-minute chair-side treatment procedure or even benefit from a take-home, paint-on whitening pen, a quick and cost-effective touch-up solution for patients who’ve already had whitening treatment.
My whitening system of choice is pola from SDI Ltd. I’ve been using pola whitening products for over 15 years and have continuously achieved great cost-effective results and excellent feedback from our patients. SDI are extremely good at providing us with a range of free customised publicity material including posters and patient leaflets, which we use to promote whitening throughout the practice.
We’ve had an excellent working relationship with the team at SDI for many years. They recently gave a ‘Lunch & Learn’ session on whitening with pola that proved a great teaching tool for our staff. Offering one hour of verifiable CPD, a free lunch, free samples and free promotional materials – we have everything we need in our whitening provider!