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Articles

How paint-on whitening meets patient demand

Social media, YouTube and today’s culture of life hacks and quick fixes mean that patients are, for better or worse, more informed than ever before about tooth whitening – and have high expectations of achieving…
Abbey
February 28, 2019
Articles

Growing your tooth whitening business

It may seem a strange question, but do your patients actually know if you offer tooth whitening in your practice? Whitening is a marketing tool that can help to grow your practice, increase revenue and…
Abbey
February 28, 2019
Articles

Tooth whitening systems: the law

Professional tooth whitening is booming. Celebrity culture has contributed to the explosion in the popularity of tooth whitening systems. But while this is an opportunity for many practices Michael Farrow, SDI European Sales Manager, says…
Abbey
February 28, 2019
Articles

Need results fast? Choose in-office teeth whitening

Different patients have different requirements, especially when it comes to elective treatments such as teeth whitening. When your patient wants results fast, they need in-office teeth whitening. Unlike home whitening kits, in-office whitening treatment offers…
Abbey
February 28, 2019
Articles

How quick is quick teeth whitening?

Today’s patients are busy people and professional whitening systems not only have to be safe, effective and pain-free, they need to accommodate their hectic lifestyles - fitting into their schedule whilst not breaking the bank!…
Abbey
February 28, 2019
Articles

Consider your patients as consumers

The explosion of consumer choice has reverberated in many areas of dentistry, especially in cosmetic dentistry and more specifically, professional tooth whitening. Unlike other more invasive treatments, professional tooth whitening is where patients can really…
Abbey
February 28, 2019
Articles

Considering convenience

A look at how the whitening procedure itself could be just as important as the results. For clinicians to be able to effectively tap into the burgeoning demand of the £40 million tooth whitening market,…
Abbey
January 11, 2019